Veselka Tsocheva-Donkova (Ves)
Working at the intersection of leadership and human systems
I work at the intersection of leadership, business, and human systems — where decisions carry consequences, relationships matter, and clarity is rarely given.
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For more than two decades, I have partnered with leaders and organisations navigating growth, pressure, and change. My work today draws equally on business experience, psychological training, and deep practice in coaching at senior levels.
Grounded authority in real organisational complexity
I am a Master Certified Coach (MCC), with a background in General Psychology, an MBA, and advanced practitioner training in resilience and NLP. While these credentials matter, my clients work with me because I understand what it means to lead inside real organisational complexity — not in theory, but in lived reality.
Earlier in my career, I was one of the founders of what became the leading HR services business in the Balkans. I remained through multiple acquisitions, working closely with executives, teams, and investors during periods of growth, uncertainty, and integration. That experience shaped how I work: grounded, systems-aware, and deeply attuned to the invisible pressures leaders carry.
How clients experience the work
I am known for helping clients untangle complex situations — particularly when expectations are unclear, priorities compete, relationships are emotionally or politically charged, and the internal load feels disproportionate to what others see. I help them simplify complexity without oversimplifying it, clarify what truly matters for the business and their role, and position themselves with steady, deliberate authority in key relationships.
My approach is calm, direct, and human. I value clarity, creativity, and ease — not as ideals, but as practical conditions for effective, sustainable leadership.
Contribution to the profession
In 2017, I founded Aligned Action in Bulgaria, a partner company of Aligned Action International, which has since become a recognised reference point for professional coaching education in South-East Europe.
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What began as a commitment to raising standards in the region has grown into a platform that develops coaches, supports leaders, and partners with organisations navigating complex change. I currently lead Aligned Action International’s work across Europe and teach in South-East Europe and Denmark.
My work through Aligned Action reflects the same principles that guide my leadership practice: depth, rigor, contextual intelligence, and respect for the human system.